Job Description

Job Title: Director of Marketing Operations and Agricultural Programs

Job Description:
This is an executive level job that exercises considerable discretion and judgement in directing agency operations and agricultural programs of the Department of Agriculture and Foods by expanding market opportunities, promoting development of value added products, and enhancing agriculture development in rural Utah. Employee reports to the Deputy Commissioner and are responsible for agency operations, strategic and policy direction, partnerships with sister agencies, coordinates the drafting of legislation and administrative rules, and defense of administrative policy. Incumbent designs, implements and manages marketing strategy for the various Utah's Own Products and/or Organic Production and Handling Program. Employee manages long and short range alternative funding programs; develops educational/marketing materials; makes contact and solicit contributions from entities such as private corporations and family trusts; serve as liaison with volunteer fund raising committees or groups; provide assistance, expertise and/or training to agency employees; provide assistance and serve as a marketing consultant; maintain records, track and follow up on solicitations, etc. The employee in this job administers the Product of Utah and Utah's Own and International Trade and Outreach programs to help local businesses identify their product to the consumer. Incumbent is appointed by the Commissioner of Agriculture and is exempt from state career service. This job may include duties that arise from or directly relate to the Utah Medical Cannabis Act. Duties may require conduct which is in violation of the criminal laws of the United States with respect to the manufacture, sale, or distribution of cannabis.

  • Pursuant to Utah Code §§ 4-41-107 and 26-61a-111, this job includes duties that arise from or directly relate to the Utah Medical Cannabis Act. Duties may require conduct which is in violation of the criminal laws of the United States with respect to the manufacture, sale, or distribution of cannabis. As a condition of employment, candidates who are selected to fill this position will be required to sign an Acceptance of Duties Under the Medical Cannabis Act Acknowledgment Form.

Principal Duties:
  • Assist in the preparation of the division budget.
  • Provide guidance to subordinates and program managers.
  • Focus on continuous improvement.
  • Performance evaluation.
  • Working with UDAF Commissioner and Deputy Commissioner
  • Work closely wtih state and federal programs, being a part of assisting all ranchers with what federal programs are available.
  • Help the department fulfill it's strategic plan.
  • Helps with marketing with both internal departments and agriculture businesses.
  • Abililty to use social media to help highlight the Department .
  • Participate in team visits to members for the purpose of gathering social media content, pictures and to show Utah's Own support.
  • Schedule one on one meetings with Program Director and members.
Ideal Candidate:
  • The ideal candidate will have the following:
  • Strong management skills.
  • 5 to 7 years of supervisory experience.
  • Progam management experience.
  • Experience managing a budget.
  • Experience managing field staff.
  • Conservation experience.
  • College degree

Why You Should Join The Team:
This is a great opportunity to help Utah's local food producers. In this position you will be able to work with a team of professionals who make a positive difference every day. In this role you will be able to expand your network, develop new skills and grow personally and professionally. You will be given the opportunity to work with the award winning Utah's Own program and help Utah's farmers, ranchers and food producers better their marketing skills.

The Agency:
If you would like to read more about working for the Department of Agriculture and Food please click here.

Example of Duties

  • Evaluates, plans and directs activities of the organization.
  • Reviews and evaluates organizational effectiveness, goal determination, and strategic planning, etc., and makes recommendations for improvement.
  • Monitors agency or program budget including revenues, expenditures and budget projection, etc.
  • Develops and implements marketing strategies for Utah agriculture, value added products and high value food locally, nationally, and internationally.
  • Provides a technical resource to industry for export documents and requirements for international trade and understanding of international trade agreements.
  • Facilitates and arranges for national and international trade shows, visitors and conferences to assist industry in developing international markets.
  • Supervises subordinate personnel including: hiring, determining workload and delegating assignments, training, monitoring and evaluating performance, and initiating corrective or disciplinary actions.
  • Reviews legislation to determine impact on the operation of an agency or the state. Gives recommendations regarding implementation of passed legislation.
  • Develops and coordinates plans and policies, resources, and mission as well as goals, vision, and expectations of agency or program; prepares and updates plans and priorities.
  • Manages one or more statewide or agency wide program(s). Determines program goals and objectives and/or chairs committees established to support the program.
  • Delivers presentations, stand up training, or instruction to staff, management, clients, or the general public.

Typical Qualifications


  • The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • The ability to read and understand information and ideas presented in writing.
  • The ability to communicate information and ideas in speaking so others will understand.
  • The ability to communicate information and ideas in writing so others will understand.
  • The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
  • The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • The ability to apply general rules to specific problems to produce answers that make sense.
  • The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • The ability to generate or use different sets of rules for combining or grouping things in different ways.
  • The ability to choose the right mathematical methods or formulas to solve a problem.
  • The ability to add, subtract, multiply, or divide quickly and correctly.
  • The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
  • The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
  • The ability to see details at close range (within a few feet of the observer).
  • The ability to identify and understand the speech of another person.
  • The ability to speak clearly so others can understand you.
  • Understanding written sentences and paragraphs in work related documents.
  • Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Communicating effectively in writing as appropriate for the needs of the audience.
  • Talking to others to convey information effectively.
  • Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
  • Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Being aware of others' reactions and understanding why they react as they do.
  • Adjusting actions in relation to others' actions.
  • Persuading others to change their minds or behavior.
  • Bringing others together and trying to reconcile differences.
  • Teaching others how to do something.
  • Actively looking for ways to help people.
  • Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Analyzing needs and product requirements to create a design.
  • Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
  • Managing one's own time and the time of others.
  • Motivating, developing, and directing people as they work, identifying the best people for the job.
  • Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
  • Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
  • Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Supplemental Information

  • If this job includes duties that arise from or directly relate to the Utah Medical Cannabis Act candidates must receive a written notice pursuant to Utah Code 4-41a-107 and 26-61a-111.
  • Risks found in the typical office setting, which is adequately lighted, heated and ventilated, e.g., safe use of office equipment, avoiding trips and falls, observing fire regulations, etc.
  • Typically, the employee may sit comfortably to perform the work; however, there may be some walking; standing; bending; carrying light items; driving an automobile, etc. Special physical demands are not required to perform the work.

  • Company:
    State of Utah
  • Job Type:
  • Posting Date:
    14th May 2022
  • Valid through:
    14th Jun 2022
  • Location:
  • Est. Salary:
    $31.33-47.07 / HOUR
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