Prime6 Brands is a Direct-to-Consumer brand developer of FMCG products. We are the power team behind popular brands such as Primal Harvest and BeautyLux, with a keen eye for uncovering new product opportunities within Beauty, Health and Wellness. We actively incorporate customer feedback to fortify our customer lifetime value and deliver products that mirror the ethos of our prime customer base; one that is healthy, sustainable and culturally conscious.
About the Opportunity
As a Paid Social Media Manager, you will optimize and monitor existing campaigns to yield recommendations on how to allocate future investment on media spend. You will establish a knowledge base for best practices on launching new channels end-to-end; from asset creation all the way out to programmatic monitoring, establishing a true omnichannel marketing approach. You will take the lead in ensuring a scalable setup of prospecting and retargeting campaigns. Furthermore, you will be a main touch point for agency partners and internal product stakeholders, acting as the guiding force behind our success within Meta, TikTok and other social channels you find relevant!
Manage day-to-day media buying activities for Primal Harvest brands across social media platforms, primarily TikTok and Meta
Build out and own our paid marketing channel strategy as it supports our overall growth goals, including subscriptions
Specifically, help us test Paid Social and Retargeting platforms, as a way of amplifying our content library and supporting our customer journey
Build an experimentation roadmap to help inform our paid marketing plan, creative strategy, and content calendars
Partner closely with our Operations team and Retention teams to implement valuable customer experiences, healthy paid marketing funnels, and customer-first tests to steer our channel decisions
Partner closely with our Content and Copy teams to create interesting channel campaigns that attract and engage prospects (TOFU, MOFU) and ultimately drive conversions (BOFU)
Partner closely with the broader Marketing team to ensure our campaigns are cross-channel and seamlessly integrate in a way that delivers a superior prospect experience
Be the voice of your acquisition platforms and channels internally, helping educate the broader team on what the latest updates, ideas, and inspirations are
Recommend and/or coordinate with any third party vendors or agencies we believe would accelerate our growth plans as it relates to Acquisition and paid marketing specifically
You have Big Picture Foresight: you understand the entire business plan and how media buying is a key marketing effort to help us reach our goals
You are agile: you're always ready to adjust to changes and unexpected needs
You are collaborative: you operate with empathy and respect for all touchpoints that are driving our growth
You have a startup mindset: you integrate rapidly into cross functional teams and find ways to apply your experience to help us grow as a collective
You have a strategic mindset: you have a plan for campaigns and how they will drive the business closer to our objectives
Practical experience with Media Mix Models, specifically in TikTok and Meta paid social activities: you have been a media buyer and know your way around business manager accounts and ad accounts.
An analytical, data-driven approach: you make sense of the numbers in front of you and know what KPIs drive the business and which vanity metrics help uncover opportunities
A strong understanding of Platform Intelligence: you know what is allowed and what is not allowed to be advertised in our industry on these platforms, and keep the accounts in good standing
Strong communication skills in both written and verbal forms. Professional Business English is a must. Conversational German is an advantage
Experience, or exposure to strategizing for Youtube and Snap, Paid Search, email and influencer marketing is a plus.
Minimum Salary of $60,000 + Benefits.
(Equal Pay and Transparency Protection Movement | US Department of Labor)
Incentivized cash compensation
✈️ Unlimited PTO Policy
Medical Benefits (including Dental & Vision)
- ️ Health & Wellness support
$50 monthly cell phone stipend
Learning & development support
A truly diverse team composed of digital nomads around the world
Untethered professional and personal growth